Jualan Kamu Makin Laris Manis Pakai Storytelling Past Tense Ini

Mungkin kamu pernah melakukan aktifitas jual beli kemudian mengalami penjualan kamu gak laku karena customer cuma katakan "Mahal" atau "Nanti saja"? Bisa jadi produk jualan kamu bagus, tapi cara kamu menjualnya terlihat biasa saja. Ternyata rahasia jualan laris ada pada storytelling bahasa Inggris menggunakan past tense yang membuat customer connect emotionally.

Artikel kali ini EF Efekta Blog akan sharing tentang belajar past tense sambil mempraktikan storytelling untuk proses sales dan marketing. Kamu akan dikenalkan tentang struktur cerita berjualan, frasa past tense siap pakai, tips bercerita Inggris yang menarik, dan cara bicara menarik yang akan membuat customer mengatakan "I want it now!" Artikel ini bisa dipelajari untuk reseller, online shop owner, atau sales profesional.

Customer tidak hanya membeli produk kamu, tetapi mereka membeli cerita yang kamu sampaikan. Past tense membuat cerita terasa real dan relatable. Bandingkan ini:

"Produk ini bagus, sudah banyak yang beli."

"Last week, Rina bought this bag. She wore it to meeting and got 3 compliments. Her client immediately closed the deal."

Mana yang membuat customer membayangkan diri mereka menggunakan produk kamu?

Past tense juga men-trigger FOMO (fear of missing out). 

"Someone already experienced the benefit" membuat customer khawatir ketinggalan.

Customer akan relate dengan struggle-nya:

"Last month, Sari was so stressed. Her old blender broke during family gathering. Everyone was waiting for smoothies, but she had nothing to serve. She felt embarrassed."

"Bulan lalu Sari sangat stres. Blender lamanya rusak ketika acara keluarga. Semua menunggu smoothies buatannya tapi ternyata tidak ada. Dia merasa malu."

Hero moment produkmu:

"Then she found our Premium Blender. Just one button, 30 seconds, perfect smoothies for 15 people. Everyone loved it. Sari became the star of the party."

"Lalu dia menemukan Premium Blender kami. Satu tombol, 30 detik, smoothies sempurna untuk disajikan 15 orang. Semua orang menyukainya. Sari menjadi pusat perhatian di pesta itu."

Customer akan membayangkan diri mereka:

"Now Sari hosts weekly brunch. Her blender never fails. Friends always ask where she bought it. Sari feels confident in her kitchen."

"Sekarang Sari mengadakan brunch mingguan. Blendernya tidak pernah rusak lagi. Temannya selalu bertanya dimana membeli produknya. Sari merasa percaya diri ketika berada di dapur."

• "She was struggling with..."
  "Dia kesulitan dengan..."
  
  

• "He had tried everything but..."
  "Dia sudah mencoba semuanya tetapi..."
  
  

• "They were disappointed because..."
  "Mereka kecewa karena..."
  
  

• "I wasted so much time/money on..."
  "Saya membuang banyak waktu/uang di..."

• "Then she discovered our..."
  "Lalu dia menemukan produk kami..."
  
  

• "One week later, everything changed."
  "Seminggu kemudian, semua berubah."
  
  

• "The first time she used it..."
  "Pertama kali dia menggunakan..."

• "Now she can't live without it."
  "Sekarang dia tidak bisa hidup tanpanya."
  
  

• "Her friends noticed the difference."
  "Teman-temannya notice perbedaannya."
  
  

• "She got promoted because..."
  "Dia mendapatkan promosi jabatan karena..."

"Last year, Maya was so insecure about her acne scars. She had tried 7 different creams, expensive treatments, even laser. Nothing worked. She avoided photos.

Then she started our Vitamin C Serum. After 3 weeks, scars faded 70%. Now Maya posts selfies daily. Her followers ask 'What's your secret?' Maya feels beautiful again."

"Andi was embarrassed at the gym. He had been lifting same weights for months. Friends progressed, he stayed behind.

He bought our Adjustable Dumbbells. Six months later, he added 15kg to his lift. Now he's the one motivating others. Gym buddies call him 'Beast Mode Andi'."

"Rina hated Monday mornings. Her old coffee machine leaked, took 10 minutes per cup. She arrived late, grumpy.

Our Espresso Machine changed everything. One touch, 30 seconds, perfect espresso. Now Rina starts day energized. Colleagues say 'You look different today!'"

Most Used 20:
Buy → Bought (Beli → Dibeli)
Find → Found
Try → Tried
Use → Used
Love → Loved
Change → Changed
Start → Started
Feel → Felt
Look → Looked
Work → Worked